Why we do what we do: Lessons from the first 6 months

Categories Entrepreneurship

Instead of the usual Monday morning ‘Go Go Go – get your ass in gear’ war cry, I wanted to stop and reflect a little, to look back at our six month journey since our first event for DrivenWoman. In May we gathered in a beautiful location next to Hyde Park. The room was full of women who all shared one thing in common, they all wanted more from life; a better financial situation, better relationships, more exciting career or to build a business of their own. All dreams and aspirations were passionately delivered and we all got really excited of life’s possibilities.

What drove us to organise that evening was our frustration on the society and its lack of support for women and the emotional barriers that still exist within ourselves (as women) that stop us from pushing forward and succeeding.

And when there is a problem that should be fixed, the person to fix that problem is likely to be you. So we got to work. We announced that we want to build a world where all women believe in their own abilities to be wildly successful! (How everyone wants to define define ‘success‘ is up to them. Every dream is created equal!) We thought long and hard about our values and principles, the things we believe in, and wrote them down in our Manifesto.

We set up groups and meetings, talks and clinics. We build a website (with our own little hands, I’d like to add). And we’ve been extremely busy on social media hoping to get people connected in our purpose. But as we know, hope is not a strategy, we haven’t even taken baby steps in building our community. Is it because we are not expressing ourselves clear enough (?) – or because we haven’t bought any Facebook ads yet!

On that note, please go and like us on Facebook or follow us on Twitter!

We are as enthusiastic about our mission as we were for those first days after we discovered that we, too, had the power to change the world. I remember the days following this personal discovery – I could hardly sleep! I was both excited and scared. I was exhilarated and exhausted about our vision. And at the best of times I was a pain to be with because all I could talk about was DrivenWoman! (We probably still suffer from that syndrome…)

The journey so far has been fantastic. No, we haven’t taken over the world just yet, but we have learned a ton about ourselves. We have gotten a bunch of great new friends and made connections we didn’t even dream of having. And most importantly we have created something that has helped a number of women to move forward.

We are now going through a difficult patch. After the ‘Wau, we have come up with this great idea‘ -fumes evaporated and the adrenalin of the ‘start-up’ wore out, we are now realising how bloody difficult it is to spread the word and get people to commit. Women know this would be good for them but they are afraid to take the necessary step.

What we have created works. Everyone who have become a member can testify to that. Some women have moved forward massively on their road to success, some have just turned the corner. The energy and inspiration that women get from each other once a month is amazing. And it is also that energy and feedback that keeps us going, even on those evenings when only three potential new members show up in an Entry group despite the whole group being sold out (free trial) on Eventbrite! (We learned to stop waisting our time and get in people who are ready to commit and pay some money for the trial. Sorry guys, the free trial is closed!)

What makes us most frustrated, however, is when we see women who refuse to do what they know they should be doing. They simply refuse to tackle the issues that are standing in their way to become more successful. They have so much to give, so much potential, but they refuse to start changing their own daily environment to facilitate change. This pains us more than anything else and we hope that in the future we can pull more of those ‘so close but so far away’ types into the groups.

I wanted to share some of the key learnings from the DrivenWoman journey so far.

– We find strength in our mission and the problem we are trying to solve, ie how to change women’s attitudes towards their own abilities to become wildly successful, regardless of their circumstances, . The solution we offer is a forum where women can commit to the action points that will take them there, and get support from others. This deep understanding of our purpose gives us inner peace to focus on what is important. Knowing we wouldn’t be doing anything else prevents us from procrastinating or spending our energy thinking of the possible outcomes. We simply are what we do.

– Nothing will ever go as fast as you would like it to go. It simply takes the universe a long time to bend to anyone’s wishes, no matter how smart they are (and we are definitely not the smartest). That’s why we were emotionally well prepared. We read dozens of ‘How I Did It’ interviews and listened to people (meetings, on TED, on blogs etc) and we read a ton of books. We have the right kind of expectations and we know it’s not going to be easy.

– Your product is never going to be what you think it is be before you started. So it’s just best to get on with your project, learn and change things as you go along. This doesn’t mean that we are building this without any vision, quite the contrary. The big picture is there but the details are going to be determined through customer feedback.

– You have to make most of what you’ve got. We have made very little financial investment but enormous time investment into DrivenWoman so far. We have been pushing this project forward daily, in the late evenings and weekends. We have taken care of our own bodies in terms of exercise and nutrition to keep our energy levels high to do all this. And we have believed in our own abilities and trusted the people around us to help us.

– We are nothing without our members. We have allowed the product (the membership) to grow into what it is today with the help of our initial members. It has always been important for us to listen very carefully what women want out of this and where they see the biggest benefit. We recreate ourselves from the feedback we get. (So please don’t be shy to share, comment and give feedback also on this blog!!!) And we know it’s not about us, it’s about the incredible life journeys DrivenWoman groups can facilitate!

– We have grand visions and an extensive ‘Ask’ list. We’ve drawn up a 50 name  list of women (and men) we will be contacting to help us bring our vision to life. These are not people we know or who are easily accessible, these are people who we want to get to know, women who can feed our mission. And hopefully we can also give something back. (I think it’s always important to think you will give something when you get something even if the giver and the receiver are not the same person.) We don’t care (oh yes we do) if they agree to give us a hand or not, but for sure at least some will say ‘yes’. Sometimes you have to kiss a lot of frogs to find your prince/princess.

And please please, our dear readers, if you know someone who could help a forum that aims to change women’s perception of their own possibilities to succeed, a forum that is based on proactivity and taking action (rather than just talk), please point them – fast- to this direction! (We are looking for brains and connections, not money.)

– Nobody is perfect. We are happy to admit our own vulnerability as we believe that it’s the only way to learn and to create a better version of ourselves. We are eagerly looking forward and are super curious what our journey brings in front of us next!

If you connect to our mission or find the above useful, please comment. Our dream is to create a forum where women can share their learning to help others!

And a final note for the week (in the usual fashion of our Monday morning go-go-go war cry)…

….keep pushing that boat, baby!

~ Miisa

DrivenWoman is an empowerment program for ambitious women who want to achieve their dreams and goals fast.

Join our free community the Doers Tribe.

Monday, November 11th, 2013

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