88% of woman have career goals.

77% of them consider these ambitions taboo.

DrivenWoman helps women break mental barriers for success.

When women doubt themselves they hold themselves back and become invisible. They don’t speak up in fear of judgement. They don’t share their innovative ideas in meetings or put themselves forward for a promotion. When they struggle they don’t talk about it, instead they draw their own conclusions, stay silent or resign.

Holistic solutions to organizational problems arise from inner transformation on an individual level. We are all expected to change our behaviour and mindsets but personal change is hard. Transformation doesn’t emerge from a text book or an inspiring workshop but from putting new ideas into action. DrivenWoman has the tools and a framework to faciliate the change.


“It’s like weight watchers for the soul!”

of professional women are planning a major career change

confidence plummets for women who have had more than two years in a job

of women lack confidence to ask for senior positions at work

of working moms say they are struggling


LifeWorking™ is a research based methodology that helps women overcome self-doubt and make their aspirations a reality. By regularly writing down their goals, sharing them with other like-minded women and being held accountable to small everyday steps insecurity is soon turned into clarity and confidence.

LifeWorking™ method includes simple yet powerful group exercises that inspire personal discovery and change. Experiental co-development groups and workshops provide a safe space for “aha moments” and formulating an action plan. Commitment to taking small steps means personal transformation happens.



Mechanisms responsible for this change include:

  • the influence of goal-focused activity
    mastery in emotional agility
  • the sense of trust and psychological safety
  • sharing of stories and experiences leading to
  • development of identify and social cohesion

*Source: research undertaken for a dissertation for MSc Applied Positive Psychology at Bucks New University, UK.

“You’ll be offered a variety of action -driven exercises and will be held accountable when it comes to completing them.”  FORBES

LifeWorking™ is like a gym for your mindset, you need to keep showing up regularly to get the results. It’s there to provide the tools and support for lasting transformation. It’s a framework delivering results across organisational levels, seniority, race and background. You can also lay it over another diversity and inclusion lens for faster results.


Women have lost themselves to the demands of others, either at work or at home. Feminine values have not been traditionally appreciated in the workplace. Women have internalised this as a lack of confidence. Women need an opportunity to reconnect with who they are.

In a world built on masculine values women feel that they don’t belong. “Imagine that you live with a constant fear of being judged – the natural reaction is to keep a low profile and to not try to make yourself too noticeable.”

The opposite of self-doubt is when people feel that they ‘belong’ and are surrounded by people who respect and appreciate them for who they are. DrivenWoman provides a framework for personal discovery and an opportunity to re-evaluate their career and life choices in a non-judgemental environment. This creates a feeling of acceptance and belonging.

DrivenWoman programs will help participants to:

drivenwoman values 1


Circumstances are seldom ideal but we can all change our own world. Participants will learn self-leadership and how to take control of their careers and lives.

drivenwoman values 2


We believe every dream is created equal. Sharing goals and obstacles help participants be less hard on themselves and learn to support the journeys of others.

drivenwoman values 4


Women are often held back fearing they make a mistake or fail. Participants will learn to make progress by taking small steps and learning as they go.

drivenwoman values 3


When we spend time trying to appear perfect we make no progress. Participants can embrace vulnerability knowing they are in a safe, non-judgemental space.

drivenwoman values 5


Rather than waiting for opportunities to come our way, there’s a lot we can do to proactively take our careers forward. Participants are encouraged to take the driver’s seat in their lives and careers.

“I believe that for women success encompasses all aspects of life incorporating wellbeing at home and at work. DrivenWoman supports women holistically and helps them manage their lives, not just careers.”  

Leonie Troxler

DrivenWoman CEO and managing partner

“I have met many women who don’t dare to share their brilliance with the world. At DrivenWoman we wanted to change that. Women have been staying on the sidelines for too long. We realised that many women are comparing themselves with external norms rather than focusing their energy with what they want to do and achieve.”  

Miisa Mink

DrivenWoman founder and managing partner

“Accountability meetings with inspiring women and places that focus on making passion productive.”  HUFFPOST


In 2013 we saw that there was a need for a new kind of empowerment concept for women that would not only inspire but would become a real movement of proactivity for change. The idea was to celebrate every woman who wants to succeed in life and career, and provide a framework for lasting personal change. The first DrivenWoman group meeting happened in Soho, Central London on 8th May 2013, and over 10,000 women have been to DrivenWoman programs since. We’ve run groups all around the globe from London to Auckland, from Helsinki to Hong Kong, and can provide our program almost anywhere in the world.

leonie troxler

Leonie Troxler, CEO and managing partner

Leonie is the co-founder of DrivenWoman. She has been integral part of building DrivenWoman business in Switzerland and beyong.

Prior to DrivenWoman, Leonie worked with legal, regulatory and compliance at hedge funds. She lives just outside Zurich with her husband and daughter.

miisa mink

Miisa Mink, founder and managing partner

Miisa Mink is an award winning women’s empowerment activist and DrivenWoman’s founder. She’s the creator of the Lifeworking™ methodology.

Prior to founding DrivenWoman Miisa built a design agency network for a global advertising agency network and was involved with many start-ups in the UK. Miisa lives in South East London with her husband and two sons. 

Follow Miisa on LinkedIn, Twitter, Instagram and Facebook

anne-marie sanchez

Anne-Marie Sanchez

A Sales Partner for France. She is also the Account Manager for L’Oreal Paris, Intuit and Ubisoft in France.

liliana dias

Liliana Dias

Based in Lisbon, Liliana is the DrivenWoman’s Sales Partner and Group Leader in Portugal.

Anna Varney

A former Finance Director, with a background navigating fast-paced and highly demanding corporate landscape. Anna understands the challenges women face striving to fulfil their professional and personal ambitions.

Mojca Henigman

A certified NLP Master coach helping women move beyond their comfort zone, master their mindset and build self-belief. Mojca is a DrivenWoman Group Leader for corporates in London.

Jenny McConnell

A sought-after Executive Coach, she holds a Master’s Degree in Gender, Society and Culture and is educated to Postgraduate level in Business and Executive Coaching. Jenny is a DrivenWoman Group Leader for corporates in the UK.

Katie Adams

She holds a diploma in transformational coaching. She has spent her career supporting senior managers, teams, and organisations to transform how they organise and deliver. She is a Group Leader based in Scotland.

drivenwoman group leader

Jenny Oklikah

Jenny has built a career dedicated to making a positive social impact. Her leadership roles include developing crime reduction strategies with the UK Government, as a director at an equality and human rights organisation, and currently as CEO of an international non-profit organisation which uses the power of sport to help young people thrive. Jenny is a trained life and executive coach, and is passionate about personal discovery and growth.

Jamie Greenwood

Jamie Greenwood

Jamie is a leadership coach and DrivenWoman Group Leader in San Francisco. With over 15 years experience, she specializes in helping women get really clear on who they are, how they want to live and then actually doing it on their own terms. 

joanna thornton

Joanna Thornton

Joanna is a certified career and leadership coach (ICF ACC). She is passionate about supporting women to discover their ‘why’ so they can invest their energy in the things that matter to them and thrive in work and life. Joanna is based in London and is a DrivenWoman Group Leader for corporates in Europe.

Isabelle Moulin DrivenWoman group leader france

Isabelle Moulin

Isabelle has 17 years background in sales and management in different countries. She loves helping women to get things done, help them to succeed and achieve their dreams. Isabelle is a DrivenWoman Group Leader in Paris, France.

Shweta Deshmukh

Shweta Deshmukh

A community manager and Diversity & Inclusion evangelist, Shweta is our Sales Consultant in India.